Last night's NBA TV telecast featuring the Golden State Warriors and San Antonio Spurs generated an average of 2.6 million total viewers to become the network's most-viewed telecast of all time (regular season and playoffs). The game telecast -- peaking with an average of 3.7 million total viewers from 9-9:15 p.m. ET -- registered cable television's highest-rated sports program of the night, based on metered market delivery.
Viewership for Sunday's telecast was up 78% when compared to the previous all-time mark, set earlier this season for Spurs/Warriors which delivered an average of 1.4 million total viewers (January 25).
Domestically, the NBA App garnered 939,000 daily unique visitors yesterday, the most ever for a single day during the NBA regular season.
Social media content published across NBA TV, NBA on TNT and NBA.com accounts on Sunday generated more than 35 million social impressions, 57% higher than the comparable day last year. Overall, the social media platforms netted 2.4 million video views, up 130% over the same day last year.
NBA TV's live game coverage continues tonight, Monday, April 11, with a doubleheader featuring a rematch of last year's Eastern Conference Finals -- the Cleveland Cavaliers and
LeBron James visiting the Atlanta Hawks and
Jeff Teague at 7 p.m. -- followed by the Sacramento Kings and
DeMarcus Cousins visiting the Phoenix Suns and sharp-shooting rookie
Devin Booker at 10 p.m.
去年的NBA球星場外收入出爐，騎士隊詹姆斯以16億元台幣連莊NBA現役場外吸金之王。 詹姆斯去年成為NIKE創立以來，旗下首位簽下終身合約的球員，讓他的「業外收入」，比起去年的14億元台幣，又更上層樓。除了球鞋合約之外，詹姆斯還代言包含Beats耳機、KIA汽車、三星和可口可樂等產品，代言合約總額已是他在騎士薪水的兩倍。 而從去年開始，讓NIKE開出平均每年10億元台幣天價球鞋合約，沒讓UnderArmor挖角的雷霆隊杜蘭特，則以場外收入12億元台幣名列NBA第2。另外他還代言包含索尼、美國家庭保險等。 本季打完就要高掛球鞋的布萊恩，依然人氣不減，以8.3億元台幣名列第3，場外收入和他本季在湖人隊的薪水差不多。 布萊恩在大陸市場的知名度高於詹姆斯、杜蘭特，去年8月和大陸阿里巴巴集團合作，創立第一個名為布萊恩的公司「Kobe Inc」，以企業模式和布萊恩合作取得大陸市場的獨佔權，另推出布萊恩紀錄片「科比與謬思」和布萊恩的個人中文網，商業價值沒因即將退休而減少。 另外，火箭隊哈登和公牛隊羅斯分居榜單上的第4和第5名，過去一年挾著年度MVP和NBA總冠軍氣勢的勇士隊柯瑞，則以3.7億元台幣，和熱火隊韋德共列第6位。
美國「籃球內幕」網站針對今年和未來市場銷售進行統計分析，賣鞋哥第一名是喬丹（Michael Jordan），「喬丹牌」每年銷售總額達25億美元，喬丹的一年收入達9000萬美元到一億美元，第二名是柯瑞（Stephen Curry），今年跟UA完成續約到2024年，預估一年靠賣球鞋的收入超過3000萬美元。 排名第三的是杜蘭特（Kevin Durant），去年他與NIKE續約10年三億美元，每年3000萬，第四名是詹姆斯（LeBron James），儘管詹姆斯代言球鞋在現役NBA球員中排名第一，但他目前的球鞋合約年收入約2000萬美元。
美國運動網站REAL GM引用NBA官網報導，NBA上季（2014-15）票房強強滾，比起2013-14年球季增加一億美元（約台幣32.9億元）收入，其中克里夫蘭騎士與亞特蘭大老鷹的門票收入成長最大。 騎士票房爆漲，市場行情狂飆，主要關鍵當然是「超級吸票機」詹姆斯（LeBron James）決定回家，重返克里夫蘭家鄉加入騎士。詹姆斯帶來的不只是球技、天分和戰力，也帶來龐大商機和市場效應，騎士在上季也一舉殺進總冠軍賽，為這座城市和球隊帶來無限商機。 亞特蘭大原本就是大城市，具有運動文化深度和運動市場的都會，老鷹的NBA市場和票房沈寂多年，當然跟戰績有關。上季老鷹以60勝22敗早早鎖定東區第一，也刺激票房和球迷，帶動整個NBA市場。老鷹球迷重新回到菲利浦球場支持他們的球隊，擁有傳統的老鷹已經重返回到東區一線球隊，球迷更踴躍支持。
It’s good news/not so good news for Los Angeles basketball: The Lakers are valued at $2.6 billion and the Clippers, who sold last year for $2 billion, are “just” $1.6 billion.
OK, so what’s a $400,000,000 loss to owner
Steve Ballmer, who’s worth in the (Beverly Hills) neighborhood of $22 billion?
According to the latest estimates from Forbes, the NBA is very healthy in LA and the other big markets. Actually, the NBA is brimming with tremendous financial health. Pumped by a massive TV deal, and an equally-massive tradition and brand, the Lakers once again are one of the most lucrative teams in American professional sports and lead the way in the NBA, just ahead of the Knicks ($2.5 billion). Forbes says there are 11 teams worth at least $1 billion, compared to just three last year.
Here’s more from
Kurt Badenhausen of Forbes.com:
There are now 11 NBA teams worth at least $1 billion, by our count, compared to three a year ago. The Los Angeles Lakers lead the way at $2.6 billion, up 93% over last year. The Lakers finished with their second worst record in franchise history at 27-55 last season and are faring even worse this year, but the team has the richest local TV deal in the sport: a 20-year, $4 billion contract with Time Warner that kicked off in 2012.
Ratings on SportsNet LA were off 54% last year, but the team still pocketed $125 million for the season from Time Warner. The team’s operating income (earnings before interest, taxes, depreciation and amortization) was an NBA-record $104 million in a year when Kobe Bryant missed all but six games. The haul would have been even greater, but the Lakers were forced to contribute $50 million to the NBA’s revenue-sharing pool last season. The Lakers had the NBA’s highest revenue at $293 million, net of revenue sharing.
The value of the New York Knicks shot up 79% to $2.5 billion, ranking the team second overall (the Knicks edged out the Lakers last year). Ratings for Knicks games on MSG fell 29% as the team stumbled to a 37-45 record, but the team still drew the biggest TV audience in the NBA at 163,000 viewers per game on average. The Knicks’ income fell 45% last season after missing the playoffs and incurring a $36 million luxury tax bill.
Rounding out the top five are the Chicago Bulls ($2 billion), Boston Celtics ($1.7 billion) and Los Angeles Clippers ($1.6 billion).
To all this, fellow NBA owners say: Thank you very much, Mr. Ballmer!
Oh, and the players are happy, too. With the values of franchises soaring, helped largely by a $24 billion TV deal ready to kick in soon, the players and the union will surely seize upon this at the next labor negotiation. Any cry of “poverty” will either be met with covered ears or laughter.
The values of sports teams continue to grow because sports programming can’t easily be DVR’d. People want to see sports events live, and therefore must watch the commercials. More commercials means more money to the networks, which in turn sends cash to the owners and players. In that sense, the NBA has never been healthier.
The average NBA team, according to Forbes is worth $1.1 billion, a 74-percent jump from last year and the biggest one-year jump since Forbes began estimating the value of sports teams in 1998.
What’s interesting is the Atlanta Hawks and perhaps the Brooklyn Nets could be sold soon, and NBA owners and players will study those negotiations closely. The Hawks will sell completely while the next owner of the Nets may only purchase a large majority. Also, the Hawks are a mid-market team stuck in a city that historically has been cool toward the team (but not lately). Meanwhile, the Nets are the No. 2 franchise in New York but, like the Clippers, could get No. 1-like money in a sale.
繼明星賽人氣王寶座拱手讓人後，詹姆斯（LeBron James）在全美人氣可能也要輸給勇士新科MVP柯瑞（Stephen Curry）。 根據美國「公共政策調查（Public Policy Polling，簡稱PPP）」在美國時間今年5月7日至10日間，開放1471位註冊者投票，選出全美最受歡迎NBA球員，結果顯示，柯瑞以19％險勝詹姆斯的18％。 PPP指出，此項調查誤差值在正負2.6%之間，也就是說，由於柯瑞只贏了詹姆斯一個百分點，詹姆斯仍舊有可能才是美國人心中最喜歡的球員。 在調查結果中，詹姆斯在男性投票者與女性投票者間的人氣不相上下，且還有不少人在柯瑞的名字下選擇了「不確定」，雖然結果顯示柯瑞是人氣王，但詹姆斯在美國人心中的份量或許更重。 柯瑞與詹姆斯的人氣分居第一與第二，三至五名分別為湖人隊布萊恩（Kobe Bryant）、雷霆隊杜蘭特（Kevin Durant）、馬刺隊鄧肯（Tim Duncan）。至於羅斯（Derrick Rose）、諾維茨基（Dirk Nowitzki）、保羅（Chris Paul）則是各得5％。 此外，勇士華麗的外線進攻，也讓他們成為投票者最看好今年奪冠的球隊，獲得19％選票，第2是公牛的17％，第3則為騎士15％；只是公牛的冠軍夢已隨著今天出局而破碎。 值得一提的是，其中一項調查主題為，詹姆斯與喬丹（Michael Jordan）若今年來場一對一單挑，誰會是贏家？雖然有54％看好詹姆斯勝出，但今年已52歲的喬丹得票率仍達34％，顯示「籃球之神」在美國人心目中的地位無可取代。
【經濟日報╱編譯鍾詠翔】
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